Talent management software built for the creator economy
Creator talent management needs more than a contact list. Get a shared pipeline, live talent data and client-ready media kits for talent managers and agencies, with bookings, brand deals and your roster on one platform.
Starts with a 30-day free trial of Scale.
Traditional talent software was not built for creators who live on social platforms
Classic talent management systems track bookings and contracts. They do not know a creator's reach changed last week, or that a Reel just outperformed their average tenfold.
That leaves talent managers stitching together a CRM, a spreadsheet of followers and a folder of media kits, and trusting that all three agree with each other.
Creator-era talent management needs the deal pipeline and the live performance data in the same place.
How it works with Creato
- 1
Bring your talent in
Talent connect their accounts once. Their live stats, audience data and media kit appear in your workspace the same minute.
- 2
Run deals as a team
Store client contacts, link talent to clients, assign content and track multi-agent commission splits on a shared board.
- 3
Present your roster
Publish a public roster page and send pitch links, so brands can browse and shortlist your talent without a call.
CRM plus live data
Your pipeline and your talent's performance sit side by side, so every conversation with a client is backed by current numbers.
A roster that sells itself
A public roster page and pitch links put your talent in front of brands even when you are not in the room.
Control and trust
Role-based access, revocable links and an audit log keep talent data safe, which makes both creators and clients more comfortable.
What talent managers should expect from their software
Use these points to judge any talent management platform, from a basic CRM to a full agency system.
- A shared pipeline the whole team can see
- Commission splits tracked per deal and per agent
- Live performance data for every talent, not just contact details
- Media kits and a public roster page that stay current
- Permissions so managers only see the talent they look after
- Clear audit trails for client and talent trust
Give your talent team one platform
Start a free 30-day trial, or book a demo and we will set it up around your roster.
Frequently asked questions
What is talent management software?
Talent management software helps agencies and managers run their roster: tracking talent, managing client relationships and deals, sharing profiles with buyers and reporting on results. For creators, it also needs live social performance data.
Does Creato include a CRM for talent managers?
Yes. The shared client pipeline CRM stores contacts, links creators to clients, assigns content assets and tracks commission splits and live negotiations on a shared board. Full CRM is available from the Pro plan.
Can different managers see different talent?
Yes. Role-based permissions and per-creator access restrictions mean each manager sees only the talent they are assigned to.
Where is talent data stored?
Creato is GDPR-compliant by design, with encrypted data and audit logging. See the security page for the details.
Features behind this
Give your talent team one platform
Start a free 30-day trial, or book a demo and we will set it up around your roster.
Starts with a 30-day free trial of Scale.