Creato
FAQ

Questions, answered.

Everything agencies, creators and brands ask before switching to Creato: where the data comes from, who can see it, and what it costs.

Getting started

What is Creato?

Creato is a creator and talent management platform for creator agencies, talent managers, creators and brands. It replaces PDF media kits, screenshots and spreadsheet reports with live, verified data from Instagram, TikTok, YouTube and Snapchat. Creato is built in Hamburg, Germany.

Who is Creato for?

Creato is built first for creator and influencer agencies and talent managers who run a roster of creators. Solo creators use it for a free live media kit and bio link, and brands get read-only access to media kits and campaign reports.

How long does it take to set up?

Minutes. Creators link their social accounts with OAuth in under 60 seconds, and from that moment their live data flows into your roster. There are no CSV exports to prepare and no screenshots to collect.

Data and accuracy

Which platforms does Creato support?

Instagram, TikTok, YouTube and Snapchat. Creators connect each account once through the platform's official login, and every platform shows up in one view.

Where do the numbers come from?

Every number is pulled directly from the official platform APIs through a read-only connection the creator approves. Nothing is typed in by hand and nothing comes from a screenshot, which is why media kits carry a verified badge.

How often do the stats update?

Connected accounts refresh automatically at least once a day, and you can trigger a manual refresh from the app. Anyone who opens a media kit or recap link always sees the latest synced numbers, never an old export.

Why are the last couple of days missing from my charts?

Platforms take 48-72 hours to finalize daily numbers. Creato leaves out the last two days until they are complete, so you never see zeros or half-finished totals. Your connection is fine; this is normal platform-side processing.

Using Creato

Why use a live media kit instead of a PDF?

A PDF or screenshot is out of date the moment it is sent, and brands quietly doubt the numbers. A Creato media kit is a branded link with verified followers, views, engagement and audience demographics that stay current, so the kit a brand opens on Friday is as true as the one you sent on Monday.

Can I pitch several creators to a brand at once?

Yes. Pitch links bundle a shortlist of creators into a single campaign link, so the brand can click through full media kits for the whole group and compare talent side by side. Pitch links are included from the Pro plan.

How do campaign reports work?

Select the campaign content and publish one recap link. Creato compiles the content and its metrics automatically, with per-asset and grouped totals your client can filter by creator or platform. No wrap-report slide deck to build.

Is the link-in-bio page really free?

Yes. A page under your own handle with links, socials, a shop, an enquiry form and live follower counts is free, with every block and every palette included and no card required.

Privacy and access

Can Creato see my passwords or post on my accounts?

No. Creators connect through each platform's official, read-only OAuth. Creato never sees or stores social passwords, only reads analytics, never posts on anyone's behalf, and any connection can be revoked at any time.

Can I control what my team and clients can see?

Yes. Role-based permissions and per-creator access restrictions mean each manager sees only the creators they are assigned. Brands and clients get read-only, shareable or public links that you can revoke in one click.

Is Creato GDPR-compliant?

Yes. Creato is GDPR-compliant by design: read-only connections, encryption in transit and at rest, full audit logging, role-based access, and data you can export or delete at any time. A Data Processing Agreement is available on request.

Pricing

How much does Creato cost?

Creato is free for solo creators. Agency plans start at €79 per month and scale with the number of creators on your roster, from Starter to Pro, Scale and Enterprise. A demo is available on request.

Is there a free trial?

Yes. Every new workspace starts with a 30-day free trial. Solo creators who do not upgrade simply continue on the free Solo plan.

Compare plans →Security & compliance →Understanding your media kit numbers →All features →

Still have a question?

Book a 20-minute walkthrough and we'll answer it with your own roster on screen.

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