Manage your influencer roster in one live view
Every creator, every platform and every number in a single workspace. Organize by manager or vertical, and see who is growing without asking anyone.
Starts with a 30-day free trial of Scale.
A roster in a spreadsheet is out of date by the time you save it
Most agencies track their roster in a sheet: handle, platform, followers, manager. Someone updates it when they remember.
Questions like who is growing fastest, who covers beauty, or whether a creator's audience skews German or American then take a morning of digging.
A roster that reads live from the platforms answers those questions on its own, and stays correct without anyone owning the update.
How it works with Creato
- 1
Invite creators
Each creator connects their accounts once, and appears in your roster with live stats across platforms.
- 2
Organize the roster
Group creators by manager or vertical, and set permissions so each team member only sees the talent they handle.
- 3
Use it to sell
Publish a public roster page for brands or send a pitch link from the same view.
See the whole network
A master dashboard pools data across the roster, so audience shifts and growth by vertical are visible at a glance.
Right talent, right buyer
Curated roster pages show a beauty brand your beauty creators and a gaming client your gamers.
Controlled access
Role-based permissions and per-creator access keep each manager focused and the data safe.
What good roster management looks like
Roster tools should cut admin, not add a second database. Judge any option on these points.
- Live data per creator, with no manual updates
- One view across all platforms
- Grouping by manager, vertical or client
- Per-creator access for team members
- A public or shareable version for brands
- Trends across the roster, not just individual numbers
Put your roster in one place
Start a free 30-day trial, or book a demo and we will set it up with your creators.
Frequently asked questions
What is influencer roster management?
It is the work of keeping track of the creators you represent: their performance, audience, availability and who manages them. Software replaces the manual spreadsheet with live data.
How many creators can I manage in Creato?
Creato is built for rosters from a few creators to several thousand, with plans from Starter to Enterprise.
Can different managers see different creators?
Yes. Per-creator access restrictions mean each manager only sees the talent they are assigned.
Can I show my roster publicly?
Yes, with roster pages, available from the Starter plan and unlimited on Pro and above.
Put your roster in one place
Start a free 30-day trial, or book a demo and we will set it up with your creators.
Starts with a 30-day free trial of Scale.