An influencer CRM that knows your creators' numbers
Keep client contacts, brand deals, content and commission splits on one shared board, linked to the creators and live stats behind every deal.
Starts with a 30-day free trial of Scale.
Generic CRMs do not understand creators, and deals end up in someone's inbox
A general CRM knows companies and contacts, but not which creator is attached to which deal, what content was assigned, or how the commission splits between agents.
So the real pipeline lives in one manager's inbox and a private sheet, and nobody else can tell what is happening with a client.
An influencer CRM puts creators, clients, content and money in one shared view that the whole team can read.
How it works with Creato
- 1
Add clients and contacts
Store your brand contacts once and share them with the team, so nobody works from a private address book.
- 2
Link creators and content
Attach creators to clients and assign content assets to deals, with live creator stats one click away.
- 3
Move deals across the board
Track live negotiations on a shared Kanban board and record commission splits across agents on every deal.
Shared by default
No more deals tracked in one person's inbox. The pipeline is visible to the team that needs it.
Money handled properly
Multi-agent commission splits are tracked on each deal, so payouts are not reconstructed from memory.
Connected to the data
Because the CRM sits next to the creator analytics and media kits, you can pitch and negotiate with current numbers in hand.
What an influencer CRM needs beyond a normal CRM
If you are weighing a general-purpose CRM against a creator-specific one, these are the gaps to test for.
- Creators and content as first-class records, not custom fields
- Commission splits across several agents
- Live creator performance next to the deal
- A board your whole team can see and edit
- Permissions that respect which talent each manager owns
- Direct links to media kits and pitch links for the same deal
Give your deals a shared home
Start a free 30-day trial, or book a demo to see the pipeline with your own clients.
Frequently asked questions
What is an influencer CRM?
An influencer CRM is a customer relationship tool adapted for creator and talent agencies. It tracks brand contacts and deals alongside the creators, content and commission splits involved.
What can the Creato client CRM track?
Client contacts, links between creators and clients, assigned content assets, commission splits across agents and live negotiations on a shared Kanban board.
Which plan includes the CRM?
The full pipeline CRM is available from the Pro plan.
Can I use Creato alongside my existing CRM?
Yes. Many teams start with media kits, pitch links and analytics and add the shared pipeline later. Enterprise plans also cover integrations with internal tools.
Give your deals a shared home
Start a free 30-day trial, or book a demo to see the pipeline with your own clients.
Starts with a 30-day free trial of Scale.