Creato vs Kitly: Which Live Media Kit Platform Fits Your Agency? (2026)

Short answer: Creato and Kitly both replace screenshot-based media kits with live data pulled from creators' connected accounts. Kitly is the better fit if you are an independent creator who wants invoicing, accounting sync and a mobile-first app, or a brand that wants to discover creators in a large opt-in network. Creato is the better fit if you run a creator or talent agency and want your roster, multi-creator pitch links, a client CRM and live campaign recaps in one EU-hosted workspace, including Snapchat data.

Disclosure: this comparison is written by the Creato team. We have tried to be fair, and every Kitly detail below comes from Kitly's own public websites (kitly.co and kitlybusiness.co) as of October 2026. If something has changed, tell us at contact@usecreato.com and we will update it.

At a glance

How the two products differ

Who each one is really built for

Kitly started as a creator business app. Its core pitch is helping an individual creator run the business side of brand deals: a media kit, campaign and deliverable tracking, invoices, and getting paid. A separate product, Kitly Business, serves brands and agencies with creator discovery, campaign management and audit reports.

Creato starts from the agency side. The core object is the roster: every creator an agency represents, with live stats from their connected accounts, grouped by manager or vertical. Media kits, pitch links, roster pages, campaign recaps and the client CRM all hang off that roster. Solo creators can use Creato for free, but the product is designed around the workflow of a talent team pitching and reporting to brands every day.

Data and verification

Both platforms take data from creators' connected accounts rather than scraping or screenshots, which is the most important thing to get right in this category. (Our guide on why verified analytics beat screenshots explains why.)

The differences are in platform coverage:

• Creato covers Instagram, TikTok, YouTube and Snapchat. Accounts refresh automatically at least once a day, and every media kit or recap link shows the latest synced numbers when opened.
• Kitly covers Instagram, Facebook, TikTok and YouTube. Kitly Business also highlights Instagram Stories data and offers Account Performance Audit Reports (APAR); Kitly describes itself as a certified supplier to the Audit Bureau of Circulations (ABC).

If your roster is heavy on Snapchat creators, Creato is the one that covers them. If Facebook pages matter to your clients, Kitly does.

Media kits

Both offer live media kits that update themselves. Kitly's builder lets creators add videos, links, rates and galleries. Creato's media kits are branded links (e.g. usecreato.com/kit/creator-name) with followers, views, engagement and audience demographics across all connected platforms, and a verified badge.

The bigger difference shows up when you pitch more than one creator. Creato's pitch links bundle a shortlist of creators into one link so a brand can compare full live media kits side by side, and roster pages give an agency a public, always-current talent page without building a website.

Campaign reporting

Both platforms produce live post-campaign reports instead of wrap decks. Kitly's creator app lets a creator pick posts and send a live report; Kitly Business adds organic and paid tracking, open-rate tracking and uplift tracking.

Creato's campaign reports are built for agencies reporting across many creators at once: select the content from several creators, publish one recap link, and the client can filter by creator, platform or individual asset with per-asset and grouped totals.

Business admin: invoicing vs. CRM

This is where the products split most clearly.

• Kitly includes invoicing and reconciliation with Xero, MYOB and QuickBooks. For an independent creator who wants one app to track deals and get paid, that is a real advantage.
• Creato does not do invoicing. Instead it has a shared client CRM for the agency team (pipeline, negotiations, commission splits) linked to each creator's live stats, plus role-based permissions so each manager only sees the creators they are assigned.

Discovery

Kitly runs the opt-in Kitly Creator Network, and Kitly Business advertises discovery across hundreds of millions of creator profiles. Creato has no discovery database: it is a tool for teams that already represent or work with their creators, not for finding new ones.

Pricing

Creato (as listed on usecreato.com/pricing, billed annually):

• Solo: free forever for individual creators (live media kit and bio link). New creator accounts start with 30 days of Solo Pro.
• Starter: €79/month, 3 creators included (up to 10), 2 team seats.
• Pro: €399/month, 10 creators included (up to 30), 10 seats, includes pitch links.
• Scale: €1,199/month, 30 creators included (up to 100), unlimited seats.
• Enterprise: custom, with API access and dedicated onboarding.
• Every new agency workspace starts with a 30-day free trial of Scale.

Kitly (as listed on kitly.co, USD):

• Free: $0, 1 connected account, basic media kit, invoices, campaign manager.
• Starter: $89/year, 2 connected accounts, premium media kit builder, weekly performance reports, live post-campaign reports.
• Premium: $190/year, everything in Starter with unlimited connected accounts.
• Kitly Business: 7-day free trial; pricing is not published.

For a solo creator, Kitly's paid plans are inexpensive and Creato's Solo plan is free. For an agency, compare Creato's published per-roster pricing against a Kitly Business quote.

When to choose Kitly

• You are an independent creator and want media kits, deal tracking, invoicing and accounting sync in one mobile app.
• Your creators rely on Facebook as a core platform.
• You are a brand that wants to discover new creators in an opt-in network.
• You want audit-style account reports (Kitly's APAR) to hand to advertisers.

When to choose Creato

• You run a creator or talent agency and want one workspace for the whole roster.
• You pitch several creators at once and want brands to compare live media kits in one link.
• You report campaigns across many creators and platforms and want one live recap link per campaign.
• Your roster includes Snapchat creators.
• You want EU hosting and GDPR by design, with role-based access for your team.
• You want a free link-in-bio page with a shop and brand enquiry form for each creator.

Try Creato with your own roster

Every new agency workspace starts with a 30-day free trial of Scale. Start for free or book a 20-minute demo.

About this article

Written by the Creato team in Hamburg, Germany. Competitor details are taken from each vendor's public website and were last checked on October 2, 2026. Pricing and features change; always confirm on the vendor's own site before buying.