/* ══════════════════════════════════════════════
   Media Kit Explainer — Standalone Page Styles
   Creato design system — matches main site palette
══════════════════════════════════════════════ */

/* ── Reset & Base ── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --primary:      #9333ea;
  --primary-dark: #7e22ce;
  --primary-soft: rgba(147, 51, 234, 0.08);
  --ig-color:     #c026d3;
  --tt-color:     #0f172a;
  --yt-color:     #dc2626;
  --text:         #0f172a;
  --text-mid:     #475569;
  --text-light:   #94a3b8;
  --border:       rgba(0, 0, 0, 0.08);
  --bg:           #ffffff;
  --bg-soft:      #f8fafc;
  --radius-sm:    8px;
  --radius-md:    12px;
  --radius-lg:    20px;
  --shadow-sm:    0 1px 4px rgba(0,0,0,0.06), 0 4px 16px rgba(0,0,0,0.04);
  --shadow-md:    0 4px 24px rgba(0,0,0,0.08), 0 1px 4px rgba(0,0,0,0.04);
  --shadow-lg:    0 16px 48px rgba(0,0,0,0.10), 0 4px 16px rgba(0,0,0,0.06);
  --font:         'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --ease-out:     cubic-bezier(0.22, 1, 0.36, 1);
}

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  color: var(--text);
  background: var(--bg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* ── Platform colour helpers ── */
.ig-bg { background: linear-gradient(135deg, #f9a8d4, #e879f9); color: #fff; }
.tt-bg { background: #0f172a; color: #fff; }
.yt-bg { background: #ef4444; color: #fff; }
.sc-bg { background: #FFFA00; color: #fff; }

/* ── Scroll-animation base states ── */
.mke-anim,
.mke-anim-text,
.mke-anim-vis {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.6s var(--ease-out), transform 0.6s var(--ease-out);
}
.mke-anim-vis  { transform: translateX(-20px); }
.mke-step-flip .mke-anim-vis { transform: translateX(20px); }
.mke-anim-text { transform: translateX(20px); }
.mke-step-flip .mke-anim-text { transform: translateX(-20px); }

.mke-anim.is-visible,
.mke-anim-text.is-visible,
.mke-anim-vis.is-visible {
  opacity: 1;
  transform: none;
}

/* ════════════════════════════
   NAV
════════════════════════════ */
.mke-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,255,255,0.9);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.mke-nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 28px;
  height: 56px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.mke-nav-actions {
  display: flex;
  align-items: center;
  gap: 12px;
  flex-shrink: 0;
}
/* Match main site nav language toggle (styles.css) */
.lang-switch {
  display: inline-flex;
  align-items: center;
  flex-shrink: 0;
  padding: 3px;
  border-radius: 100px;
  background: rgba(17, 24, 39, 0.06);
  border: 1px solid rgba(17, 24, 39, 0.08);
  gap: 2px;
}
.lang-switch .lang-btn {
  appearance: none;
  -webkit-appearance: none;
  margin: 0;
  border: none;
  background: transparent;
  cursor: pointer;
  font-family: var(--font);
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  padding: 6px 10px;
  border-radius: 100px;
  color: #6b7280;
  line-height: 1;
  transition: background 0.15s, color 0.15s;
}
.lang-switch .lang-btn:hover {
  color: #475569;
}
.lang-switch .lang-btn.active {
  background: #fff;
  color: var(--primary);
  box-shadow: 0 1px 3px rgba(0, 0, 0, 0.08);
}
.mke-logo {
  display: flex;
  align-items: center;
  gap: 8px;
  text-decoration: none;
  font-weight: 800;
  font-size: 1.125rem;
  color: var(--text);
  letter-spacing: -0.02em;
}
.mke-back-link {
  display: flex;
  align-items: center;
  gap: 6px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--text-mid);
  text-decoration: none;
  padding: 6px 14px;
  border-radius: 8px;
  border: 1px solid var(--border);
  transition: all 0.15s;
}
.mke-back-link:hover {
  color: var(--primary);
  border-color: rgba(147,51,234,0.3);
  background: var(--primary-soft);
}

/* ════════════════════════════
   HERO
════════════════════════════ */
.mke-hero {
  position: relative;
  overflow: hidden;
  padding: 96px 28px 80px;
  background: linear-gradient(160deg, #fdf4ff 0%, #f0f9ff 50%, #fff 100%);
  text-align: center;
}
.mke-hero-glow {
  position: absolute;
  top: -120px;
  left: 50%;
  transform: translateX(-50%);
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(147,51,234,0.12) 0%, transparent 70%);
  pointer-events: none;
}
.mke-hero-inner {
  position: relative;
  max-width: 700px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}
.mke-hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--primary);
  background: var(--primary-soft);
  border: 1px solid rgba(147,51,234,0.2);
  border-radius: 100px;
  padding: 5px 14px;
}
.mke-hero-badge svg { color: var(--primary); }
.mke-hero-title {
  font-size: clamp(2rem, 5vw, 3.25rem);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -0.03em;
  color: var(--text);
}
.mke-hero-title em {
  font-style: italic;
  color: var(--primary);
}
.mke-hero-sub {
  font-size: 1.0625rem;
  color: var(--text-mid);
  line-height: 1.65;
  max-width: 560px;
}
.mke-hero-platforms {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  justify-content: center;
  margin-top: 8px;
}
.mke-plat-badge {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 8px 16px;
  border-radius: 100px;
  font-size: 0.8125rem;
  font-weight: 600;
  background: #fff;
  border: 1px solid var(--border);
  box-shadow: var(--shadow-sm);
  color: var(--text);
}
.mke-plat-badge.ig svg { color: #c026d3; }
.mke-plat-badge.tt svg { color: #0f172a; }
.mke-plat-badge.yt svg { color: #dc2626; }
.mke-plat-badge.sc svg { color: #0f172a; }
/* .mke-verified replaced by .mke-verified-icon (img tag) */

/* ════════════════════════════
   STEPS WRAPPER
════════════════════════════ */
.mke-steps-wrap {
  max-width: 1240px;
  margin: 0 auto;
  padding: 0 40px;
}

/* ════════════════════════════
   KEYFRAME ANIMATIONS
════════════════════════════ */

/* Radar ring expanding from platform icon */
@keyframes ring-expand {
  0%   { transform: scale(0.85); opacity: 0.8; }
  100% { transform: scale(2.4);  opacity: 0; }
}
/* Gentle float for icons and cards */
@keyframes icon-float {
  0%, 100% { transform: translateY(0px); }
  50%       { transform: translateY(-8px); }
}
/* Hub badge glow pulse */
@keyframes hub-glow {
  0%, 100% { box-shadow: 0 4px 20px rgba(147,51,234,0.25), 0 0 0 0 rgba(147,51,234,0.2); }
  50%       { box-shadow: 0 4px 36px rgba(147,51,234,0.5), 0 0 0 10px rgba(147,51,234,0); }
}
/* Card float with shadow depth */
@keyframes card-float {
  0%, 100% { transform: translate(-50%,-50%); box-shadow: 0 16px 48px rgba(0,0,0,0.12), 0 4px 16px rgba(0,0,0,0.07); }
  50%       { transform: translate(-50%, calc(-50% - 12px)); box-shadow: 0 28px 64px rgba(0,0,0,0.15), 0 8px 24px rgba(0,0,0,0.08); }
}
/* Dashed arrow flowing */
@keyframes dash-flow {
  to { stroke-dashoffset: -14; }
}
/* Source card flash when "sending" */
@keyframes source-send {
  0%, 60%, 100% { border-color: rgba(0,0,0,0.08); background: #fff; box-shadow: 0 1px 4px rgba(0,0,0,0.06), 0 4px 16px rgba(0,0,0,0.04); }
  30%            { border-color: rgba(147,51,234,0.4); background: rgba(147,51,234,0.03); box-shadow: 0 4px 24px rgba(147,51,234,0.2); }
}
/* Metric card pop when number updates */
@keyframes metric-pop {
  0%, 80%, 100% { transform: scale(1); }
  88%           { transform: scale(1.06); }
}
/* Shimmer sweep */
@keyframes shimmer {
  0%   { background-position: -300% 0; }
  100% { background-position: 300% 0; }
}

/* ════════════════════════════
   STEP SECTION
════════════════════════════ */
.mke-step {
  padding: 100px 0;
  border-bottom: 1px solid var(--border);
}
.mke-step:last-child { border-bottom: none; }

.mke-step-inner {
  display: grid;
  grid-template-columns: 1.35fr 1fr;
  gap: 80px;
  align-items: center;
}
/* Flip: text left, visual right */
.mke-step-flip .mke-step-inner {
  grid-template-columns: 1fr 1.35fr;
}
.mke-step-flip .mke-step-vis     { order: 2; }
.mke-step-flip .mke-step-content { order: 1; }

.mke-step-kicker {
  font-size: 0.6875rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--primary);
  margin-bottom: 10px;
}
.mke-step-title {
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1.2;
  color: var(--text);
  margin-bottom: 16px;
}
.mke-step-body {
  font-size: 1rem;
  color: var(--text-mid);
  line-height: 1.7;
  margin-bottom: 28px;
}

/* ── Nav logo image ── */
.mke-logo-img { display: block; }

/* ── Verified badge icon in hero ── */
.mke-verified-icon {
  display: inline-block;
  vertical-align: middle;
  flex-shrink: 0;
}

/* ── Step visual wrapper ── */
.mke-step-vis {
  display: flex;
  align-items: center;
  justify-content: center;
}

/* ════════════════════════════
   STEP 1 VISUAL — Connect diagram
════════════════════════════ */
.s1-diagram {
  position: relative;
  width: 460px;
  height: 400px;
  flex-shrink: 0;
}

/* Platform nodes */
.s1-plat {
  position: absolute;
  top: 16px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--text-mid);
}
.s1-ig { left: 28px; }
.s1-tt { left: 50%; transform: translateX(-50%); }
.s1-yt { right: 28px; }

.s1-icon {
  position: relative;
  width: 68px;
  height: 68px;
  border-radius: 18px;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: var(--shadow-md);
  /* Float only the icon box, not the whole plat node (avoids transform conflict) */
  animation: icon-float 3.2s ease-in-out infinite;
}
.s1-tt .s1-icon { animation-delay: 0.6s; }
.s1-yt .s1-icon { animation-delay: 1.2s; }

/* Pulsing radar rings */
.s1-ring {
  position: absolute;
  inset: -6px;
  border-radius: 22px;
  border: 2px solid currentColor;
  opacity: 0;
  animation: ring-expand 2.4s ease-out infinite;
  pointer-events: none;
}
.s1-ring-2 {
  position: absolute;
  inset: -6px;
  border-radius: 22px;
  border: 2px solid currentColor;
  opacity: 0;
  animation: ring-expand 2.4s ease-out infinite 1.2s;
  pointer-events: none;
}
.ig-bg .s1-ring, .ig-bg .s1-ring-2 { color: rgba(232,121,249,0.7); }
.tt-bg .s1-ring, .tt-bg .s1-ring-2 { color: rgba(55,65,81,0.5); }
.yt-bg .s1-ring, .yt-bg .s1-ring-2 { color: rgba(239,68,68,0.6); }

.s1-tick {
  position: absolute;
  top: -10px;
  right: -10px;
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background: #16a34a;
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  transform: scale(0);
  transition: opacity 0.3s, transform 0.5s var(--ease-out);
  box-shadow: 0 3px 10px rgba(22,163,74,0.45);
  z-index: 2;
}
.s1-tick.show { opacity: 1; transform: scale(1); }

/* SVG lines */
.s1-lines-svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
}

/* Hub */
.s1-hub {
  position: absolute;
  bottom: 48px;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 10px;
  font-size: 0.875rem;
  font-weight: 700;
  color: var(--primary);
}
.s1-hub-icon {
  width: 86px;
  height: 86px;
  border-radius: 24px;
  background: #fff;
  border: 1.5px solid rgba(147,51,234,0.18);
  box-shadow: var(--shadow-md);
  display: flex;
  align-items: center;
  justify-content: center;
  animation: hub-glow 3s ease-in-out infinite;
}

/* Lock badge */
.s1-lock-badge {
  position: absolute;
  bottom: 10px;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  align-items: center;
  gap: 5px;
  font-size: 0.6875rem;
  color: var(--text-light);
  white-space: nowrap;
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: 100px;
  padding: 4px 14px;
}

/* ── Trust list (Step 1 text side) ── */
.mke-trust-list {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.mke-trust-item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 12px 16px;
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
}
.mke-trust-icon {
  width: 32px;
  height: 32px;
  border-radius: 9px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.mke-trust-item > div:last-child {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.mke-trust-item strong { font-size: 0.875rem; font-weight: 700; color: var(--text); }
.mke-trust-item span  { font-size: 0.75rem; color: var(--text-mid); }

/* ════════════════════════════
   STEP 2 VISUAL — Share diagram
════════════════════════════ */
.s2-diagram {
  position: relative;
  width: 460px;
  height: 300px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.s2-sender {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--text-mid);
  z-index: 2;
}
.s2-avatar {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  overflow: hidden;
  border: 3px solid #fff;
  box-shadow: var(--shadow-md);
}
.s2-avatar img { width: 100%; height: 100%; object-fit: cover; }

.s2-link-card {
  position: absolute;
  left: 50%;
  top: 50%;
  width: 228px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  box-shadow: 0 16px 48px rgba(0,0,0,0.12), 0 4px 16px rgba(0,0,0,0.07);
  overflow: hidden;
  z-index: 3;
  animation: card-float 4s ease-in-out infinite;
}
/* Browser-like chrome */
.s2-link-chrome {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 7px 10px;
  background: #f1f5f9;
  border-bottom: 1px solid var(--border);
}
.s2-chrome-dots {
  display: flex;
  gap: 3px;
  flex-shrink: 0;
}
.s2-chrome-dots span {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: #e2e8f0;
  display: block;
}
.s2-chrome-dots span:nth-child(1) { background: #fca5a5; }
.s2-chrome-dots span:nth-child(2) { background: #fcd34d; }
.s2-chrome-dots span:nth-child(3) { background: #86efac; }
.s2-link-top {
  display: flex;
  align-items: center;
  gap: 4px;
  flex: 1;
  min-width: 0;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 5px;
  padding: 3px 7px;
  font-size: 0.5rem;
  color: var(--text-mid);
  font-weight: 500;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.s2-link-preview {
  display: flex;
  align-items: center;
  gap: 9px;
  padding: 10px 12px;
  border-bottom: 1px solid var(--border);
}
.s2-lp-av {
  width: 34px;
  height: 34px;
  border-radius: 50%;
  background: linear-gradient(135deg, #e879f9, #9333ea);
  color: #fff;
  font-size: 0.5625rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.s2-lp-info { display: flex; flex-direction: column; gap: 1px; }
.s2-lp-info strong { font-size: 0.75rem; font-weight: 700; color: var(--text); }
.s2-lp-info span   { font-size: 0.5625rem; color: var(--text-light); }
.s2-link-stats {
  display: flex;
  padding: 8px 12px;
  border-bottom: 1px solid var(--border);
}
.s2-ls {
  flex: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2px;
}
.s2-ls span { font-size: 0.75rem; font-weight: 800; color: var(--text); }
.s2-ls label { font-size: 0.4375rem; color: var(--text-light); }

/* Mini gender bar in card */
.s2-link-gender {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 8px 12px;
}
.s2-lg-bar {
  display: flex;
  height: 5px;
  border-radius: 100px;
  overflow: hidden;
  flex: 1;
}
.s2-lg-f { width: 63%; background: linear-gradient(90deg, #e879f9, #c026d3); }
.s2-lg-m { flex: 1; background: linear-gradient(90deg, #818cf8, #6366f1); }
.s2-lg-label { font-size: 0.5rem; color: var(--text-light); white-space: nowrap; }

.s2-recipients {
  display: flex;
  flex-direction: column;
  gap: 12px;
  align-items: center;
  z-index: 2;
}
.s2-recip {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
  font-size: 0.6875rem;
  font-weight: 600;
  color: var(--text-mid);
  opacity: 0;
  transform: translateX(16px);
  transition: opacity 0.5s var(--ease-out), transform 0.5s var(--ease-out);
}
.mke-step-2.step-active .s2-recip { opacity: 1; transform: none; }
.mke-step-2.step-active .s2-r1 { transition-delay: 0.15s; }
.mke-step-2.step-active .s2-r2 { transition-delay: 0.32s; }
.mke-step-2.step-active .s2-r3 { transition-delay: 0.49s; }
.s2-recip-av {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: linear-gradient(135deg, #e0e7ff, #c7d2fe);
  color: #4f46e5;
  font-size: 0.5625rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  border: 2px solid #fff;
  box-shadow: var(--shadow-sm);
}
.s2-arrow-svg {
  position: absolute;
  top: 50%;
  left: 0;
  right: 0;
  transform: translateY(-50%);
  height: 50px;
  width: 100%;
  pointer-events: none;
}
/* Make the arrow dashes flow */
#s2-arrow {
  animation: dash-flow 0.7s linear infinite;
}

/* ── Step 2 text side ── */
.mke-link-demo {
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  overflow: hidden;
}
.mke-link-demo-bar {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 10px 16px;
  background: #fff;
  border-bottom: 1px solid var(--border);
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--text-mid);
}
.mke-link-demo-bar svg { color: #16a34a; flex-shrink: 0; }
.mke-link-features {
  display: flex;
  flex-direction: column;
  gap: 1px;
  padding: 8px 16px;
}
.mke-link-feat {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 0.8125rem;
  color: var(--text-mid);
  padding: 6px 0;
}
.mke-link-feat svg { color: var(--primary); flex-shrink: 0; }

/* ════════════════════════════
   STEP 3 VISUAL — Data flow
════════════════════════════ */
.s3-diagram {
  display: flex;
  align-items: center;
  gap: 0;
  width: 520px;
}

/* Sources */
.s3-sources {
  display: flex;
  flex-direction: column;
  gap: 16px;
  flex-shrink: 0;
}
.s3-source {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-sm);
  position: relative;
  transition: border-color 0.3s, box-shadow 0.3s, background 0.3s;
}
/* Sequential "sending data" flash animations */
.s3-src-ig { animation: source-send 3s ease-in-out infinite 0s; }
.s3-src-tt { animation: source-send 3s ease-in-out infinite 1s; }
.s3-src-yt { animation: source-send 3s ease-in-out infinite 2s; }

.s3-src-icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.s3-src-label { display: flex; flex-direction: column; }
.s3-src-label strong { font-size: 0.8125rem; font-weight: 700; color: var(--text); }
.s3-src-label span   { font-size: 0.5625rem; color: var(--text-light); }

/* Animated API dot */
.s3-api-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  position: absolute;
  right: -5px;
  top: 50%;
  transform: translateY(-50%);
  animation: pulse 1.8s ease infinite;
}
.s3-api-dot.ig-dot { background: #e879f9; box-shadow: 0 0 0 3px rgba(232,121,249,0.25); animation-delay: 0s; }
.s3-api-dot.tt-dot { background: #374151; box-shadow: 0 0 0 3px rgba(55,65,81,0.2); animation-delay: 0.6s; }
.s3-api-dot.yt-dot { background: #ef4444; box-shadow: 0 0 0 3px rgba(239,68,68,0.25); animation-delay: 1.2s; }

/* Flow SVG */
.s3-flow-svg {
  width: 110px;
  height: 240px;
  flex-shrink: 0;
}

/* Output wrap — holds banner + card */
.s3-output-wrap {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 8px;
  min-width: 0;
}

/* "Media Kit shared with you" banner */
.s3-mk-banner {
  display: flex;
  align-items: center;
  gap: 7px;
  padding: 8px 14px;
  background: linear-gradient(135deg, #faf5ff, #f3e8ff);
  border: 1px solid rgba(147,51,234,0.2);
  border-radius: var(--radius-md);
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--primary);
}
.s3-banner-dot {
  margin-left: auto;
  display: flex;
  align-items: center;
  gap: 5px;
  font-size: 0.625rem;
  font-weight: 600;
  color: #16a34a;
  background: #dcfce7;
  border-radius: 100px;
  padding: 2px 8px;
}

/* Output card */
.s3-output-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg);
  overflow: hidden;
  border-top: 3px solid var(--primary);
}
.s3-oc-hdr {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 16px;
  border-bottom: 1px solid var(--border);
}
.s3-oc-av {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  overflow: hidden;
  flex-shrink: 0;
  border: 2px solid rgba(147,51,234,0.25);
}
.s3-oc-av img { width: 100%; height: 100%; object-fit: cover; }
.s3-oc-info { flex: 1; display: flex; flex-direction: column; gap: 2px; }
.s3-oc-info strong { font-size: 0.8125rem; font-weight: 700; color: var(--text); }
.s3-oc-info span   { font-size: 0.625rem; color: var(--text-light); }
/* .s3-live-dot moved to .s3-banner-dot in the shared banner */
.s3-pulse {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: #16a34a;
  animation: pulse 1.8s ease infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50%       { opacity: 0.4; transform: scale(0.65); }
}
.s3-oc-metrics {
  display: flex;
  padding: 16px;
  gap: 8px;
}
.s3-metric {
  flex: 1;
  text-align: center;
  background: var(--primary-soft);
  border: 1px solid rgba(147,51,234,0.12);
  border-radius: var(--radius-sm);
  padding: 10px 6px;
  animation: metric-pop 3s ease-in-out infinite;
}
.s3-metric:nth-child(2) { animation-delay: 1s; }
.s3-metric:nth-child(3) { animation-delay: 2s; }
.s3-val {
  display: block;
  font-size: 1.25rem;
  font-weight: 900;
  color: var(--text);
  letter-spacing: -0.03em;
}
.s3-metric label {
  font-size: 0.5rem;
  color: var(--text-mid);
  font-weight: 500;
}
/* Audience breakdown inside card */
.s3-oc-audience {
  display: flex;
  gap: 14px;
  padding: 10px 16px 12px;
  border-top: 1px solid var(--border);
}
.s3-aud-block {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 5px;
  min-width: 0;
}
.s3-aud-label {
  font-size: 0.5rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--text-light);
}
/* Gender bar */
.s3-gender-bar {
  display: flex;
  height: 7px;
  border-radius: 100px;
  overflow: hidden;
}
.s3-gb-f { background: linear-gradient(90deg, #e879f9, #c026d3); }
.s3-gb-m { flex: 1; background: linear-gradient(90deg, #818cf8, #6366f1); }
.s3-gender-legend {
  display: flex;
  gap: 8px;
  font-size: 0.5rem;
  font-weight: 600;
}
.s3-gl-f { color: #c026d3; }
.s3-gl-m { color: #6366f1; }
/* Age bars */
.s3-age-rows { display: flex; flex-direction: column; gap: 3px; }
.s3-age-row {
  display: flex;
  align-items: center;
  gap: 4px;
  font-size: 0.4375rem;
  color: var(--text-mid);
}
.s3-age-row span:first-child { width: 24px; flex-shrink: 0; }
.s3-age-row span:last-child  { width: 22px; text-align: right; flex-shrink: 0; }
.s3-age-bar-wrap {
  flex: 1;
  height: 4px;
  background: var(--bg-soft);
  border-radius: 100px;
  overflow: hidden;
}
.s3-age-bar-fill {
  height: 100%;
  background: linear-gradient(90deg, #a855f7, #9333ea);
  border-radius: 100px;
}

.s3-oc-verified {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 8px 16px;
  font-size: 0.625rem;
  color: #16a34a;
  background: #f0fdf4;
  border-top: 1px solid #bbf7d0;
}
.s3-oc-verified svg { flex-shrink: 0; }

/* ── Data points (Step 3 text side) ── */
.mke-data-points { display: flex; flex-direction: column; gap: 14px; }
.mke-dp {
  display: flex;
  gap: 12px;
  align-items: flex-start;
}
.mke-dp-icon {
  width: 36px;
  height: 36px;
  border-radius: var(--radius-sm);
  background: var(--primary-soft);
  border: 1px solid rgba(147,51,234,0.15);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  color: var(--primary);
}
.mke-dp > div:last-child { display: flex; flex-direction: column; gap: 2px; }
.mke-dp strong { font-size: 0.875rem; font-weight: 700; color: var(--text); }
.mke-dp span   { font-size: 0.8125rem; color: var(--text-mid); line-height: 1.5; }

/* ════════════════════════════
   TRUST BAR
════════════════════════════ */
.mke-trust-bar {
  background: var(--bg-soft);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 28px;
}
.mke-trust-bar-inner {
  max-width: 960px;
  margin: 0 auto;
  display: flex;
  flex-wrap: wrap;
  align-items: flex-start;
  justify-content: center;
  gap: 20px 24px;
}
.mke-tb-item {
  flex: 1 1 42%;
  min-width: min(100%, 11rem);
  max-width: 22rem;
  display: flex;
  align-items: flex-start;
  justify-content: center;
  gap: 9px;
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--text-mid);
  padding: 0 8px;
  text-align: center;
  white-space: normal;
  line-height: 1.35;
  box-sizing: border-box;
}
.mke-tb-item svg { color: var(--primary); flex-shrink: 0; margin-top: 2px; }
.mke-tb-sep {
  display: none;
  width: 1px;
  height: 28px;
  background: var(--border);
  flex-shrink: 0;
}
@media (min-width: 960px) {
  .mke-trust-bar-inner {
    flex-wrap: nowrap;
    align-items: center;
    gap: 0;
  }
  .mke-tb-item {
    flex: 1 1 0;
    min-width: 0;
    max-width: none;
    white-space: nowrap;
    line-height: 1.25;
    padding: 0 16px;
  }
  .mke-tb-item svg { margin-top: 0; }
  .mke-tb-sep { display: block; }
}

/* ════════════════════════════
   FOOTER CTA
════════════════════════════ */
.mke-footer-cta {
  padding: 100px 28px;
  text-align: center;
  background: linear-gradient(160deg, #fdf4ff 0%, #fff 60%);
}
.mke-footer-cta-inner {
  max-width: 560px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}
.mke-footer-label {
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--primary);
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.mke-footer-title {
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1.2;
  color: var(--text);
}
.mke-footer-btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 13px 28px;
  background: var(--primary);
  color: #fff;
  font-weight: 700;
  font-size: 0.9375rem;
  border-radius: 100px;
  text-decoration: none;
  transition: background 0.15s, transform 0.15s, box-shadow 0.15s;
  box-shadow: 0 6px 24px rgba(147,51,234,0.35);
}
.mke-footer-btn:hover {
  background: var(--primary-dark);
  transform: translateY(-2px);
  box-shadow: 0 10px 32px rgba(147,51,234,0.45);
}

/* ════════════════════════════
   STEP 2 — activate animation
   on scroll entry
════════════════════════════ */
.mke-step-2.step-active .s2-recip { opacity: 1; transform: none; }

/* ════════════════════════════
   RESPONSIVE
════════════════════════════ */
@media (max-width: 1100px) {
  .s1-diagram { width: 380px; height: 340px; }
  .s2-diagram { width: 380px; }
  .s3-diagram { width: 440px; }
}

@media (max-width: 900px) {
  .mke-step-inner {
    grid-template-columns: 1fr;
    gap: 48px;
  }
  .mke-step-flip .mke-step-inner {
    grid-template-columns: 1fr;
  }
  .mke-step-flip .mke-step-vis     { order: -1; }
  .mke-step-flip .mke-step-content { order: 0; }
  .mke-step-vis { order: -1; }

  .s1-diagram { width: 340px; height: 300px; }
  .s2-diagram { width: 340px; height: 260px; }
  .s3-diagram { width: 100%; max-width: 420px; }
  .s3-flow-svg { width: 80px; height: 200px; }

  .mke-trust-bar-inner { gap: 18px 20px; }
  .mke-steps-wrap { padding: 0 24px; }
}

@media (max-width: 560px) {
  .mke-hero { padding: 64px 20px 56px; }
  .mke-step { padding: 64px 0; }
  .mke-steps-wrap { padding: 0 20px; }
  .mke-hero-platforms { gap: 8px; }
  .mke-plat-badge { padding: 6px 12px; font-size: 0.75rem; }
  .s1-icon { width: 56px; height: 56px; }
  .s1-diagram { width: 300px; height: 270px; }
  .s2-link-card { width: 170px; }
  .s2-diagram { width: 300px; }
  .s3-diagram { max-width: 340px; flex-direction: column; gap: 16px; }
  .s3-flow-svg { display: none; }
}